"In the darkest corner of the oldest voodoo shop in the French Quarter of New Orleans was a doll made of rags, twine, burlap and strange unspeakable things. He was named Vince."
My experience in the game industry has taught me that most people don't read... even all-wise, benevolent publishers are sometimes too busy to wade through a long wordy document. I decided to make understanding Vince as easy as possible for busy executives with too many concepts to evaluate. I wrote what amounted to a children's book and put it in the first concept/pitch doc for the game. This may be why I still hear from parents who say their kids are crazy about Voodoo Vince.
Vince's appearance didn't change too much from these early concept pieces.
Kosmo and his goons (Jeb and Fingers) are much as they appeared in the game almost three years later.
The biggest changes were made to the Madam Charmaine character. She was originally called Madam Curio. We changed her name once we discovered there was a professional dominatrix using that moniker (gosh... thanks, Google). We also went with a somewhat younger look for her.
This approach was really well received. It opened doors and led to many upbeat meetings with publishers. I found that just about everybody "got" the idea behind the game. Everybody was enthusiastic about the concept too, but that didn't loosen any purse strings. It took a playable demo to accomplish that. But it was still a great way to establish some basic elements for Vince and his world.